Expert Author Saroj Saini

If you're reading this article on your computer, the answer is probably no. From what was once an initiator, the computer has become a mere facilitator. So unless you don't want to miss out on consumer traffic, it's about time you joined the 'modern devices' bandwagon.

To decode the new algorithm to success, you first need to start running parallel to the 'on-the-move' generation. They are the ones creating a trend and then challenging it with a new one. Their habits are a wee bit unpredictable and their attention spans, well, if it ends before it started, it's not really a span. So basically, they try to live 48 hours in day hence businesses that keep it traditional are a.k.a. boring! So to make your website compatible with modern devices, you have to understand your audience's mindsets while re-working your website's skill sets.

Smart phone's are getting smarter and those using it, are getting accustomed to king-like treatment. They spend their days hooked on to their Smart phone's and make use of their time in the world. From checking mails to RSS feeds, rapid and rancid assumptions are on the loose. So it'll take a modern man with a website compatible with modern devices, to cut to the chase to enter the good books and mobile screens of audience, the king. Here's a list of do' s. Anything strictly traditional is a don't!

Start tracking mobile usage today!

Even if you are not going to be launching your mobile initiative until later this year, you should still be measuring how many people are visiting your Web Application Development India site from mobile devices. Measuring mobile visits can be done using free tools like Google Analytic s. If your current paralytic's program does not measure mobile visits, you may want to have your IT staff also add Google Analytic s tracking to your site. It's free and is widely regarded as one of the best Analytic s programs in the industry. Finding mobile information is different for every analytic s program but you should be able to find a mobile tab which will help you identify which mobile devices your visitors are using.

It should not rain PD F format!

PD F format is like school choir, long, boring and full of heavy jargon's! So try and keep them at bay and devise a new way to reach out to your audience. A smaller, sharper and easily down loadable version of things your audience really needs to know. This way it'll be easier for them to read what you have to say while they are jet-setting in time and space.

Make You Tube your tube!

It's easy. It's easily available. You Tube, the most modern and effective way to sell your business/idea has gained loyal global popularity. It's the indoor fun activity. Go through a play list related to your business/idea, see what the others are doing and try to incorporate your ideas to upstage the others in the eye of your audience.

Do not let RSS feeds REST!

When you are creating a mobile website or mobile app, we always suggest setting it up in such a way that once you post a new article to your website, it automatically appears on the mobile side as well. Such a setup ensures that adding a mobile presence won't double the amount of work for your marketing team. The main method for creating these type of automatic updates is by using RSS feeds. When re-designing your site, map out any section which has frequently changing content (i.e. publications, recent news, press releases, etc.) and make sure you have an easy method for creating RSS feeds for each of these sections. You could even take this a step further and create RSS feeds for this content right from the outset.



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